take notes on product's features and benefits

How to Create a Product Description That Sells

A product description is sales writing that explains what a product is and how it will benefit you. The purpose of a product description is to explain the key features of a product and compel a customer to buy it.

What is the difference between a product description and a product listing?

The product description is the copy that entices the shopper to purchase the product by explaining why it’s worth buying. It includes the features and benefits of a product and any problems it solves. On the other hand, a product listing is a webpage showing the product details such as the title, price, images, description, etc.

 

Where do online shops get product descriptions from?

If you plan to sell your products online on marketplaces such as Amazon or Etsy, you must provide your own product descriptions. It’s a good idea to get a copywriter or product description writer to create descriptions for your product – if you don’t want to do it yourself.

 

How do you start a product description?

Research your target audience; get into their heads and figure out their wants, desires, needs and struggles. This information will help you find ways to present your product as a solution to their problem.

Use sensory words to paint a picture and make potential customers imagine the scene, and evoke a particular feeling in them. Use social proof if you have it; this builds trust.

The product description should be easy to read with short paragraphs, bulleted points,  subheadings, and bold, or italicized fonts.

 

What are some describing words?

Describing words or sensory words are words that describe how we experience the world, such as how we taste, smell, hear, see or feel something. Why are sensory words so effective? Our brains process sensory words faster than ordinary words.

Here are a few examples of sensory words: cringeworthy, booming, screeching, rambling, itchy, scalding, flowery, pungent and fruity.

Even sprinkling in one or two sensory words can make your copy go from boring to striking. Sensory words paint a picture and draw readers in. However, don’t go overboard with tons of exaggerated words. This might confuse readers and distract them from the main point of the product description.

Also, think of your target audience and their reading level as well as the words that would resonate with them.         

 

What to include in a product description:

  • Target audience
  • Details/specs
  • Benefits
  • When is it best used?
  • What makes it unique?
  • SEO Keywords

Here’s how to fill in the information using a day planner as an example:

  • Target audience: high school/college girls who like to be organized and need to stick to a schedule, they want to be more productive
  • Details:100 pages/50 sheets notebook, custom day planner pages with mood tracker, step count, water intake, weather, gratitude, meals, notes, goals, to-do list, deadlines, date and day.
  • When is it best used? This wholesome day planner is perfect for you if you’re preparing for exams and you’re juggling between studying and part-time jobs
  • What makes it unique? You can keep track of your food breaks and water intake
  • Keywords: productivity, cute day planner

Here is a formula for describing the USP of your product: 

[Product] helps [Audience] with/who [Problem] achieve/get [Benefit] through [Unique solution]

 

Product Description Sample

Wholesome Cute Day Planner | 8.5 x 11”

A super cute but efficient day planner for the procrastinator in you.  You have a deadline but feel you work best at the last minute. Wrong! This is laziness and fear and you know it. The stress and late nights mess up your sleep cycle, your focus and even your weight! Our day planner is perfect for you if you’re juggling part-time jobs, studying, or plain living. 

This productivity day planner features: 

  • Schedules and deadlines so you can focus on urgent tasks
  • Food and water intake, and a mood identifier to care for your health 
  • Goals and a to-do list to plan to ace them

Our cute day planner is exactly what’s needed to ween you away from the high-pressured long nights of rushed assignments and studying. Now you’ll have time to breathe without feeling overwhelmed about an impending task.  

Why ‘Wholesome’? Because it’s good for your health: physically and mentally. Ready to gain crucial time management and productivity skills sought after in the workplace? BUY NOW.

Follow these few simple rules to create clear, compelling copy and boost your conversions.

 

What are product description generators?

Product description generators are especially helpful if you’re just starting your business and don’t have the budget or time to hire a copywriter. These tools take the work and stress off your shoulder, as you will see below. AI content generators can do many things from simple website copy to full blog post articles, email and ad copy, SEO writing and much more.

 

5 Best Product Description Generators

1.Jasper.ai

Jasper.ai has a free trial for up to 10000 words. Allowing you to create plagiarism-free educational articles that are SEO-optimized for search, and engaging copy for your ads. You can create a draft in minutes by just inputting your focus keyword.

Jasper offers content in over 25 languages: nice if you’re looking to target other locations and want your website content in a different language. Jasper.ai features tools such as storytelling which is effective in boosting click-through rates (CTRs) and decreasing bounce rates: People are more likely to click on your links after you’ve gotten personal with them and most won’t click away from your content because they’ve become curious and want to know more.

There are 50+ tools which can be combined to form a perfectly optimized blog post. No more writer’s block. Just give it a few ideas and it’ll save you a ton of time by coming up with fresh content.  You even get access to Grammarly (no grammar headache), SEO, Recipes (Post formats), plagiarism checker (with Copyscape scanner), and more. The cool thing about this tool is that it has 99.99 % original content, Copyscape passed already.  Try it out here.                

 

2.Copy.ai

With a free plan for up to 2000 words per month, Copy.ai is one of my favorite tools for beginners.

Copy.ai has several huge brands and companies such as Microsoft, eBay, and Nestle that use their software. Copy.ai also gives you templates for cold emails, follow-up emails, marketing plans, business plans and much more, so you’ll never get stuck in your writing.

Enjoy a 7-day free trial (no credit card required) of the pro plan: Create unlimited projects and have access to over 90 copywriting tools. The cool thing about the pro plan is that it has the Blog Wizard Tool, which creates a full blog post from scratch: Simply add your keywords (SEO) and you’ll have a full blog post in a few seconds.

 

3.Frase.io

Frase combines SEO and content creation with AI, and claims to provide content optimized to rank 1st on search in minutes. They talk big, not surprising since they were rated the number 1 AI software on Capterra with an average of 4.8/5 and are used by companies like Activecampaign and Shopify.

Their solo plan costs $14.99/mo (or $12/mo if paid annually). This plan allows you to write 4 articles per month and generate 20000 AI characters. The basic plan includes 30 articles at $44.99/mo. Every plan includes briefs, outlines, and data analysis so that you write content that ranks for your target keywords. Check it out here.

 

4.Writecream

If you’re a freelancer looking to land your next big client or a b2b business focused on lead generation, then Writecream is a great fit for you. They offer Icebreaker Content such as cold emails, Linkedin outreach, and backlink campaigns to build authority in your niche.

Writecream has a Quora Answer Assist feature wherein you simply add the Quora question and Writecream then generates a few answers to it.

The free forever plan gives you 20 icebreakers, 2 long articles (5000 words each), 4 short articles (1000 words each) and 4 YouTube voiceovers.

 

5.Copysmith

Copysmith focuses on supporting business growth with the power of AI and high-converting copy. Their content Enhancement feature allows you to rewrite and update old articles for SEO.

Copysmith does not have a free plan but gives you a 7-day unlimited free trial. Their starter plan costs $19/mo and allows you up to 40000 words and 20 plagiarism checks/mo, while the Professional plan is $59/mo for up to 400 credits 260000 words and 100 plagiarism checks/mo. Copysmith offers you unlimited credits, plagiarism checks and generations on their Enterprise plan.

This AI copy generator allows for bulk content creation and product descriptions (limited to 50 files and 50 SKUs respectively). Copysmith includes integrations such as Google ads, Frase SEO Enhancer, Zapier, Google docs, Shopify, Woocommerce, Chrome extensions, and Microsoft Word.

Copysmith also has a Custom Content Generator which allows you to make a template to support your specific content needs if you feel the templates provided don’t suit your requirements.

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