If you are a health coach selling courses that cost a lot or require a big commitment, then you need a long-form sales page.
Long-form sales pages are a vital aspect of any marketing strategy, especially for health coaches looking to promote their service bundles and online course launches.
When it comes to launching your online course, having a long-form sales page can significantly boost your chances of success. They serve as an opportunity to engage cold traffic effectively by providing ample information and building trust.
Moreover, for courses with intricate additional offerings or a premium price tag, a detailed sales page helps to show the full value and justify the investment to potential clients.
In this step-by-step guide, we’ll go over how to create a successful long-form sales page for your coaching business and maximize conversions.
What Is A Long-Form Sales Page?
A long-form sales page like any other sales page, is built for the purpose of convincing someone to purchase your offer. But a long-form sales page relies on a lengthy amount of written content.
Long sales pages use length to educate visitors about the offer and persuade them to take action.
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When Do You Need A Long-Form Sales Page?
A long-form sales page can significantly boost your conversions, when:
- You’re promoting your offer to cold traffic
- Your product has complicated additional offerings
- There’s a premium price tag on your product
You’re Promoting Your Offer To Cold Traffic
When you’re introducing your online course to an audience with little to no prior knowledge about your brand or offerings, a long-form sales page becomes crucial. This is because cold traffic requires more convincing to build trust and credibility.
A lengthy sales page allows you to elaborate on your health course’s value, benefits, and the transformation it can bring to the person’s life. Through detailed explanations, testimonials, and social proof, you can address potential doubts and hesitations, turning cold leads into excited buyers.
Your Product Has Complicated Additional Offerings
Some online courses come with intricate upsells, bonuses, or add-ons that enhance the overall learning experience. In such cases, a long-form sales page is essential in providing a simple overview of these offerings to potential customers without being overwhelming.
The length of copy and clarity of words ensures that your audience fully understands the value they will receive, increasing the likelihood of them purchasing your upsells.
There’s A Premium Price Tag On Your Product
Would you purchase a $2500 online course from someone you don’t know? “Not me!” I would have to really trust someone to give them that much money. So, how do you get prospects to purchase your expensive offer?… You need to justify your price and show them that what they are receiving is way more valuable than the actual price.
A long-form sales page allows you to communicate the reasons behind the higher price point effectively. You can emphasize the course’s exceptional quality, extensive content, and your expert knowledge. Additionally, you can outline the unique selling points that sets your course apart from the others, and further justify your pricing.
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How Do You Create A Successful Long-Form Sales Page?
If you’re promoting a high-ticket course or service, below are the sections you should have on your sales page:
- Hook prospects with your headline
- Introduce yourself as a health coach
- Find the problem and provide the Solution
- State your offer
- Mention what’s in it for the
- Incorporate success stories
- Incorporate social proof and show your expertise
- Use scarcity to give them a reason to act now!
- Make them feel safe with risk-reversal policies
- Include strong CTAs in your sales copy
- Check the overall feel and flow
- Mention who this is NOT for
- Add frequently asked questions (FAQs)
Hook Prospects With Your Headline
The headline is the first sentence visitors see so it has to make an impact. How do you do this? Grab attention by speaking directly to their pain points, desires, or USPs of your offer.
Use persuasive copy to highlight the benefits of your health coaching course and keep them scrolling.
Speak to their level of customer awareness. Since your traffic may come from ads it means many of these prospects may not know you, that’s one of the reasons for a long-form sales page.
Introduce Yourself As A Health Coach
Your headline has captured their attention, congrats! Now to keep ’em scrolling justify why you have the right to be selling this offer.
State who you are, why they should listen, and why they should care. This can be answered in a simple sentence: “I am a nutritionist helping diabetics stick to a keto diet while keeping sweet cravings at bay.” Your introduction builds credibility, and trust, and hints at how you can help.
You can talk about your own struggles with the pain point and how your life changed after solving it. Focus on educating and empathizing with the reader. Put the focus on their immediate needs and fears to show that you understand what they’re going through.
Find The Problem And Provide The Solution
Identify the common challenges or issues your target audience face. For example, Candice is a working mother struggling to stick to a keto diet because she has to cook regular food for her family. So, she has to prepare two separate meals which is time-consuming. A possible solution for this busy mom could be specialized guidance on how to make tasty keto-friendly meals for the entire family.
Empathize with their struggles and pain points to show that you understand their needs. Then, present your offer (such as healthy meal kits for Candice) as the solution to their problems.
State Your Offer
Introduce your offer as the best way to obtain the solution to their problem. What makes your offer unique over the others out there?
Explicitly state the health coaching course you’re offering. Include details about:
- What exactly it is
- How it works
- What’s included in the program
- Where to get it
- When to expect it
- The cost
- The start date
- Any additional features or resources
Be clear and transparent about what the prospects will get from your course. The value should always seem greater than the price. Here you can include a register button.
Mention What’s In It For Them
Remember, you’re not selling the product or service, you’re selling the results. Paint a picture of how amazing their lives would be if they solved a specific concern or achieve their health goals.
Emphasize how your health course will enrich the lives of your prospects and help them achieve their goals, throughout the sales page.
Incorporate Success Stories
Share real-life success stories from previous clients who have experienced positive results from your course. Showing how you impacted someone else’s life can give prospects a glimpse of what they could possibly achieve through your course.
Incorporate Social Proof And Show Your Expertise
Showcase your expertise as a health coach by including testimonials from past clients and relevant credentials throughout the sales page copy. Highlight any media mentions or guest appearances in reputable publications or podcasts. Demonstrating authority in your field further boosts your credibility.
Use Scarcity To Give Them A Reason To Act Now!
Limited-time offers, special bonuses, or early bird discounts can motivate prospects to take action immediately instead of procrastinating.
Create a sense of urgency by incorporating scarcity elements into your sales page, such as:
- Price scarcity: Limited-time discount
- Quantity scarcity: Limited amount left
- Premium scarcity: Limited-time bonuses
- Offer scarcity: Limited offer/ cart is closing
Make Them Feel Safe With Risk-Reversal Policies
The copy on your sales page must make the offer seem risk-free. Address any potential objections or fears prospects might have about investing in your course. People need to know what’s going to happen after they click ‘buy’, how will they get access?
Offer a money-back guarantee or a satisfaction promise to make them feel safe and confident in their decision to work with you.
Include Strong CTAs In Your Sales Copy
You can include multiple CTAs throughout longer sales pages. Although I say multiple CTAs, it should all be the same CTAs placed throughout the page, because you want the reader to take one specific action and not have CTAs going to different things. Also, include a CTA at the end of the sales page so it’s the last thing readers see.
CTAs should be clear and encourage prospects to take the desired action. For example:
- “Book free consultation now”
- “Sign up for our newsletter and get healthy keto recipes straight to your inbox every week”
- “Buy the 1-on-1 health coaching package”
- “Enroll in the keto addiction course now”
Mention Who This Is Not For
Be transparent about the type of individual your health coaching course is not suitable for. This helps to fish out leads who are the right fit for your services and will benefit from your course.
Add Frequently Asked Questions (FAQs)
FAQs are common questions or concerns prospects may have regarding your coaching services or course. FAQs help to clarify and get rid of any doubts readers might have, thereby helping them move forward with confidence. If you need help finding FAQs check forums or the People Also Ask section of Google.
Check The Overall Feel And Flow
Ensure that the sales page has a logical flow with headings that are easy to skim.
Sentences should be easy to read… use the Hemingway app or Grammarly to shorten sentences.
Break up the text by using subheadings, bullet points, and short paragraphs. Have a consistent message throughout and only include relevant links.
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Sales Page FAQs
Where Are Sales Pages Used?
A sales page is usually a page on a website used to sell a business’s products or services. The main purpose of a sale page is to get someone to click through and buy your product or service, while the main purpose of a landing page is to capture leads.
What Is The Importance Of Sales Pages?
The main importance of sales pages is to encourage people to make a purchase. A sales page gives you the opportunity to show off the features and benefits of your offer. It’s a way to build a connection with cold leads who may not be familiar with your products or services.
Why Are Sales Pages So Long?
A long sales page gives you ample opportunity to build trust with a prospective customer or client by providing all the information they may need to feel confident to make a purchase with you.
Every element like the About section, risk-reversal policies, success stories, testimonials, and FAQs, adds trust or builds excitement over your irresistible offer.
Long sales pages have many benefits, they provide:
- More information on the offer, which increases the likelihood of a sale
- More opportunities for SEO compared to short sales pages
- Ample room for multiple CTAs which increases your conversions
What Is The Ideal Length Of A Sales Page?
The typical length of a long-form sales page is 3,000-5,000 words. This is pretty long. That’s why it’s important to structure your long-form sales page correctly so that it doesn’t overwhelm or frustrate your audience, making them disengage and click away from your offer.
Don’t go through hoops trying to get to that word count, just say all that you have to say, to speak to the reader’s level of awareness and convince them to buy what you’re selling.
In conclusion, by using a long-form sales page to address your target audience’s pain points, showcase your expertise, and provide valuable solutions, you can effectively attract and convert prospects into loyal clients. This helps to maximize your online course launch’s impact and conversion rates.
Creating a successful sales page involves a strategic combination of persuasive copywriting, engaging content, social proof, and a user-friendly layout. If you need a health copywriter to do your sales page copy and other launch copy, book free a discovery call now!